Find out how survey data can be used to uncover what drives retail investor sentiment. Stock market predictions? Investment recommendations?
In the absence of a crystal ball, investors often rely on historical data to predict the future of the financial markets. However, predicting how financial markets will respond has never been easy. Financial analysts use various financial data, information, and trends to predict short- and long-term outcomes.
In addition, more and more information and resources are available daily, making things more complicated. Nevertheless, psychology and human behavior can affect markets unexpectedly and significantly.
To uncover critical insights from our audience of retail investors, we recently launched an investment sentiment survey. In our survey, we asked about the abundance of tools, platforms, and information available to retail investors.
Besides finding out how people anticipate the stock market to perform in the future (i.e., they expect it to continue to go up), we also discovered that a quarter of respondents believe that emerging tools and resources are making investing more accessible and fair.
Additionally, respondents disclosed how they invest in the stock market. Retirement accounts like the IRA and 401K, followed by traditional brokerages and mutual funds, provide the most comprehensive data picture, far more so than any single data source could provide on its own. How survey data may help drive more robust, accurate investment decisions is our latest white paper that explores the power of survey data to understand investor sentiment and decisions better. Additionally, our investment sentiment survey reveals a surprising finding about who influences retail investors’ decision-making.